You need to pay attention to some three major things when managing a radio station.
The first thing to pay a lot of attention to when managing a radio station is the issue of content or programming.
The second thing to pay a lot of attention to when managing a radio station is the issue of finances. This has several angles to it. Firstly, you have to ensure that the revenues are flowing in. This you can do by, say, marketing ad spots very effectively. Then you need to ensure that the revenues that flow in are well managed. Finally, you need to ensure that the revenues that go out (the expenses) are well accounted for. That is something you can do through the use of, say, payment channels that leave proper trails. You can, for instance, use the card described at www.mymartmoneycard.org (this also being the site where Walmartmoneycard sign in procedure are described) to pay your staff members and your suppliers.
The third thing to pay a lot of attention to when managing a radio station is the issue of human resources. Here, we are not just talking about the operation staff such as presenters, but also about the administrative and support staff.
As a person considering setting up a radio broadcasting station, one option that is open to you is that of setting up an entertainment radio station: like, say, one that plays music throughout. There are pros and cons to running such an entertainment radio station. Here, we will focus on the disadvantages though.
The first disadvantage to running an entertainment radio station would be in the fact that you have to keep on paying royalties for the music that you play throughout. But even those who run 24 hour news channels still find that they have to incur expenditure on things like reportage: so this balances out. For instance, if you were running a news station, and you wanted to run a story on the workings of www.employeeonlineservices.org which essentially carriers a www.88sears.com review including that of 88sears.com login procedures, you’d surely have to pay a reporter to do that. The cost could actually be more than that which you incur in the name of musical royalties.
The second disadvantage to running an entertainment radio station would be in the fact that you may be unable to attract certain types of listeners. Specifically, you may be unable to attract the ‘serious’ listeners, who tend to be more interested in news and other features. This can be bad, as you may miss out on the advertising revenue you could have gotten if you were able to attract such ‘serious’ listeners.
Having bought radio broadcasting equipment, and proceeded to deploy it in setting up a radio broadcasting station, you will need to think about maintaining it.
One model for maintaining such radio broadcasting equipment would be that in which you hire in-house engineers and technicians to be carrying out the maintenance work. This is the model that many radio station operators seem to prefer to use.
The second model for maintaining such radio broadcasting equipment would be that in which you have engineers seconded by the equipment vendor, to be carrying out the necessary maintenance work.
The third model for maintaining the radio broadcasting equipment would be that in which you simply contract local freelance electronics engineers to be carrying out the necessary maintenance work, as need arises. You can have a system where, whenever the need for maintenance work arises, you go to the Gmail login page, (assuming that you didn’t forgot Gmail password in which case you’d have to sign up for Gmail), and then contact the local engineer, telling him about the work you have. The problem with this model is that you end up with no engineer ‘on call’ within the station: meaning that if something drastic happens, you’d have to stay off-hair for quite a long stretch of time.
The nature of radio broadcasting is such that you often have to offer your listeners news bulletins. Now getting the news to broadcast can be hard: because when all is said and done, you need to be sure that you are broadcasting credible news.
One method you can use to obtain the news for radio broadcasting would be that of sending your reporters out there to obtain the news reports for you. If, for instance, there is a seminar going on around the block, where folks on welfare are being taught how to create an Eppicard account at the relevant site, namely eppicard.com where we also have answers to the various Eppicard questions, you can just send reporters there: perhaps even the interns who are around the station.
The other method you can use to obtain the news for radio broadcasting would be that of buying the news from the agencies that are in that business. This means that you concentrate on your core business of disseminating the news, even as you let the agencies whose core business is that of collecting the news concentrate on that line. Even if you have your own reporters, there are times when you will need the help of these agencies: for instance, when reporting on stuff happening very far away, where you can’t afford to send your reporters.
As a person considering getting into the radio broadcasting business, you have two models to choose from. Firstly, you can choose to go the traditional way: where the broadcasts are done through transmitters. Alternatively you can opt to broadcast online. The online broadcasting model has its advantages.
Firstly, through the online broadcasting model, you get to reach a global audience. The nature of the Internet (which is the medium for online broadcasting) is global. Your station should be accessible by anybody who can access the Gmail login page, where there is also the functionality to help those who happen to have forgot Gmail password as well as those looking to sign up for Gmail.
Secondly, through the online broadcasting model, you get to save on money that would otherwise have gone into the purchase of those typically expensive transmitters. You need very little, besides standard computing equipment, to run an online broadcasting station.
Thirdly, through the online broadcasting model, you get more freedom, in terms of what you can broadcast. We all know that the people who broadcast through the public airwaves are usually regulated, in a manner that often borders on censorship. Online broadcasters, on the other hand, are still subject to regulation, but they seem to enjoy more freedom to express themselves.
You need to make certain considerations when buying radio broadcasting equipment.
Firstly, when buying radio broadcasting equipment, you need to consider the efficiency of the equipment under consideration.
Secondly, when buying radio broadcasting equipment, you need to consider the currency of the technology being the equipment. The idea is to avoid buying obsolete equipment.
Thirdly, when buying radio broadcasting equipment, you need to consider the ease with which the equipment under consideration can be maintained. Here, the concerns are on how easy it is for you to get people with expertise to maintain the equipment, and how easy it is for you to get spare parts for the equipment.
Fourthly, when buying radio broadcasting equipment, you need to consider the price at which the equipment is being sold. The idea here is to avoid being fleeced. Ultimately, what you get should be good value for your money.
To figure all these things out, you may need to get in touch with the vendors of various broadcasting equipment pieces. And to that end, you can set up a Ymail account, and then go to the Ymail.com sign in page (that is, the page where you sign up for Ymail), and proceed to send emails to the broadcasting equipment vendors, posing all these questions.
When trying to set up a radio broadcasting station, one major issue you have to tackle is that of obtaining the necessary broadcasting equipment. There are several ways in which you can obtain such equipment.
The first way in which you can obtain radio broadcasting equipment would be by simply buying it.
The second way in which you can obtain radio broadcasting equipment would be by leasing it.
The third way in which you can obtain radio broadcasting equipment would be through a donation. There are good-hearted people, who may be willing to donate this sort of equipment to you, if you can demonstrate that you will use the radio station to create a positive impact in a given community. This way, you get the equipment for free: just like the folks who go to the Georgia COMPASS site, whose address is www.compass.ga.gov get to obtain their GA compass food stamps for free.
The fourth way in which you can obtain radio broadcasting equipment would be by constructing it yourself. This is possible if you have the right expertise in electronic engineering – and it is not as complicated as it looks, especially if all you are looking for is equipment to run a local community broadcasting station.
Radio advertising has many advantages. That is why, even in this age of digital (online) advertising, we still have many people advertising on radio.
Firstly, it is to be appreciated that radio advertising tends to reach many people simultaneously. Thus, for instance, if a company like the one behind the electronic benefits transfer card systems that are accessible at ebtaccount.jpmorgan.com wants to convince as many people in as short a duration of time as possible to register at www.ebtedge.com it is best advised to use radio advertising.
Secondly, it is to be appreciated that radio advertising tends to be quite cheap. True, the figures per advertising spot may seem high, but they turn out to be extremely reasonable if they are considered against the numbers of people reached simultaneously. In the final analysis, compared to TV advertising or online advertising, radio advertising is always cost-effective.
Thirdly, it is to be appreciated that radio advertising tends to have considerably high conversion rates. This may be due to the pervasive nature of the radio ads: thanks to the fact that they are hard to filter out (for the person listening to the radio). They are unlike online ads, that are often overlooked. They are also unlike TV ads, whose core message is often masked by the audiovisual content accompanying them.
Selling radio advertising airtime can be a challenging undertaking. In the final analysis, if you want to be successful in this particular type of venture, you need to harp on certain points.
The first point you can harp on, when selling radio advertising airtime, is the point about the size of audience you have.
The second point you can harp on, when selling radio advertising airtime, is the point about the type of audience you have. The objective should be to demonstrate that your audience is the type that the advertisers you are selling airtime to would want to reach. If, for instance, you are trying to target the company behind the Corrlinks inmate email service offered at www.corrlinks.com (where inmates can receive emails through corrections departments), you can demonstrate that your radio station has a sizeable inmate population. This would be important, because the folks behind the said email service are likely to find that audience relevant.
The third point you can harp on, when selling radio advertising airtime, is the point about your pricing: where you endeavor to demonstrate that the fees you are charging to the advertisers are reasonable, and that what you are offering (from a costing point of view) is actually a good deal.
Once you are granted a license to operate a radio station, you will find yourself grappling with the challenge of how to fill the airtime: because the nature of radio is such that, at any given time, there has to be something going on.
One idea for occupying radio station airtime is that in which you can simply play music. We have entertainment radio stations that play music almost all the time.
Another idea for occupying radio station airtime is that in which you can have call-in sessions: where people make phone calls to the station, to discuss various issues.
Yet another idea for occupying radio station airtime is that in which you can have talk shows: where you have experts on various issues being interviewed, on the radio station, about their areas of expertise. If, for instance, you have a radio station broadcasting in New Jersey, you can have an official from the state labor department educate listeners on the Njuifile claim benefits process, as carried out at njuifile.net which is the claim filing site. Chances are that such discussions are likely to attract many people, out of awareness of the fact that they are bound to find themselves, at one point or another, being beneficiaries of the said unemployment benefits.
Computers can play an integral role in a radio broadcasting station. Further enquiry on this topic reveals that are there, in fact, some two ways in which you can use computers in such a radio broadcasting station.
Firstly, the computers can be used in a radio broadcasting station to facilitate the core production and broadcasting work. You can, for instance, create adverts on computers. You can also create music playlists on computers and so on. Most of the sound engineering work can be done on computers. And the content from the station can be broadcasted via the Internet, instead of it being broadcasted through the airwaves in the traditional way.
Secondly, the computers can be used in a radio broadcasting station to facilitate office (administrative) work. This is where the station’s finance management, human resource management and marketing work is done using computers.
Having decided to use the computers in all these ways, you need to be ready to pay IT support staff, to help you with the technical side of the whole thing. The IT support staff can be on-site, or they can be facilitated to provide the support remotely, through logmein.com, that is, the LogMeIn123 remote support and rescue application.
The issue of giving the right remuneration to the presenters in radio stations can be very tricky. But it is an issue that, one way or another, has to be dealt with. In the final analysis, we end up with three systems under which salaries for presenters in radio stations can be calculated.
The first system under which salaries for presenters in radio stations can be calculated would be that in which the salaries are based on the numbers of shows hosted.
The second system under which salaries for presenters in radio stations can be calculated would be that in which the salaries are based on the numbers of hours worked.
The third system under which salaries for presenters in radio stations can be calculated would be that in which the salaries are based on flat monthly salary scales. Here, the presenters are paid a uniform figure: regardless of the number of hours put in, the number of shows they have run… and so on.
Once you come up with a system for calculating the paycheck figures, you can decide to prepare the payrolls for the said presenters in-house. Alternatively, you can decide to partner with a company like the one whose service is accessed at portal.adp.com, that being the iPayADP service, for the purpose of having these payroll statements prepared.
Certain cadres of employees are necessary in the operation of a radio station.
The first cadre of employees that are necessary in the operation of a radio station is that of producers. Here we are looking at the whole range of people involved in content creation: and not just on the folks whose official designation is that of producers. Examples of those other people include the reporters, the correspondents and so on.
The second cadre of employees that are necessary in the operation of a radio station is that of engineers. Here, we have sound engineers, transmission engineers and the whole lot of other techies involved in radio broadcasting.
The third cadre of employees that are necessary in the operation of a radio station is that of on-air presenters – including anchors, on-air reporters and so on.
The fourth cadre of employees that are necessary in the operation of a radio station is that of administrators.
Once you have a radio station up and running, you can set up a portal for the management of all these employee cadres. To this end, you can use the model employed at employeeconnection.net, as described on this blog post where there is also a brief description of Insite login procedures.
You need to figure out certain crucial things before establishing a radio station.
Firstly, before establishing a radio station, you need to figure out how the station is to be managed. You can, for instance, set up a corporation, for the purpose of managing the radio station. If you are in a place like Florida, that will probably involve going to Sunbiz — that being the sunbiz.org corporation registration portal accessible through www.sunbiz.org, and register the corporation there. This can be a crucial step, if you want to keep the station as a limited liability entity: where you won’t have to be personally haunted in case it gets into things like debts.
Secondly, before establishing a radio station, you need to figure out how the station is to be funded. This can be through advertising revenue, through donations, through a grant from a community and so on.
Thirdly, before establishing a radio station, you need to figure out who the target audience for the radio station is to be. This will be essential to you, when it comes to developing content for the station: because the content has to be interesting to the target audience, if the radio is to get any listeners.
As a person running a radio station, one of the major issues you have to deal with is that of getting advertising revenues (if yours is a radio station that depends on advertising revenue). Now one place where you can get such revenue is from the government: whenever the government wants to create awareness about various public issues through media such as radio. If, for instance, you are in New Jersey, and the local government has just launched a system where people can pay a given NJMCdirect ticket amount online at a site like njmcdirect.com, it may be inclined to use radio to create awareness in the general public about the new system.
In order to attract advertising revenue from the government for a radio station, you have to demonstrate that your radio station has a huge enough audience (in terms of the people who tune in to it). There are ‘ratings agencies’ which keep track of such statistics: and the government may have to engage one of them, to get an idea as to whether or not your radio station is popular.
At another level, in order to attract advertising revenue from the government for a radio station, you may have to lobby: especially if you are operating in an environment where government procurement (for services such as advertising) is done on the basis of cronyism.
We noted, in an earlier post, that one key strategy for getting your radio station to succeed is that of trying to attract and retain interesting presenters: the sorts of presenters who can, in turn, attract listeners to tune in. The question we have to tackle is one as to how you can actually attract such interesting presenters.
Now one way to attract interesting presenters to work in your radio station would be by offering good pay packages. These should be competitive, compared to what other radio stations have to offer.
Another way to attract interesting presenters to work in your radio station would be by offering good working conditions. These would include good benefits. You can visit this site, to see the Sears benefits offered to Sears employees, and try to use a similar template when coming up with the benefits for your radio station employees. You need to remember that most professionals want to have jobs that not only pay well, but also jobs that offer good benefits.
Yet another way to attract interesting presenters to work in your radio station would be by offering career advancement opportunities. If the presenters get the impression that they may stagnate once they join your station, then chances are that they would be disinclined to join.
One of the main ways in which free to air radio stations get money to carry out their operations is by allowing adverts to be aired. And as it turns out, there are several ways in which you, as a person in charge of a radio station’s management, can maximize the radio station’s advertising revenues.
The first strategy for maximizing a radio station’s advertising revenues would be by seeing to it that you recruit interesting presenters.
The second strategy for maximizing a radio station’s advertising revenues would be by seeing to it that you develop interesting content. This way, you get many listeners, which in turn allows you to command huge advertising revenues.
The third strategy for maximizing a radio station’s advertising revenues would be by seeing to it that the content you air is good background material for airing the sorts of ads you want to run. For instance, if you have a financial advice program, you can have things like Citicards credit cards online ads run in them. The cards in question can be accessed at, among others, www.citicards.com/login — which turns out to be the www.citicards.com login page.
You should also take the trouble to market advertising spots: as opposed to waiting for advertisers to come knocking (which may not always happen).
Persuading the government to allocate you radio broadcasting licenses is not likely to be a very easy task.
Before you can persuade the government to allocate you radio broadcasting licenses, you have to prove that you will be a responsible broadcaster (once you are in operation). This arguably the most important consideration, because as a media owner, you will be in a position to shape opinions in a powerful way. You will come to learn that, subsequently, getting a broadcasting license is not as easy as going through Walmart money card review. Neither is it as easy as going through walmartmoneycard.com/sticker activation. Getting radio broadcast licenses is much a more rigorous process: one in which you may even need an attorney’s help.
Secondly, before you can persuade the government to allocate you radio broadcasting licenses, you have to prove that you have enough resources to get into this sort of business. The government is not keen on giving licenses to speculators who then proceed to resell them, thus creating a shady enterprise system.
Thirdly, before you can persuade the government to allocate you radio broadcasting licenses, you have to prove that you will be in a position to comply with all regulations.